Create Your Brand

What We’re Going to Learn In This Course

In this lesson, we’re going to talk about why you should be designing your logo for end-use.

We will be discussing why having logo variations might be helpful to you.

Let’s dive into typefaces and why you should be choosing the right fonts and type styles for your brand.

Learn what fonts work well together.

In this lesson, we’re going to learn how to start a new document and I’m going to show you how to set up Workspaces so you can effectively have all of the right tools at hand for your project.

Let’s talk about various ways to zoom in and out of your project including shortcuts I use. Then, we’ll talk about the various selection tools available and how they work.

In this lesson, we’re going to learn about Illustrator’s various drawing tools so that you can start creating unique objects and elements for your brand.

In this lesson, I’m going to help you understand the functional tools where you can rotate, reflect and duplicate your elements.

In this lesson, I’m going to talk to you about recoloring and working with color swatches in Adobe Illustrator.

We are going to understand how the Isolation Mode and Clipping Masks are going to help us work more effectively in Illustrator.

In this lesson, we’ll go through how to use the transform, align, and pathfinder tools.

How to find inspiration and collect it in a way that makes sense for your new brand logo.

Next, we’re going to cull our Pinterest Inspiration Boards and build consistency with our brand so that everything feels cohesive to get you started on the design process of your brand.

Let’s pull it all together and build a mood board with Adobe Illustrator so you have a clear vision for your new brand design!

We are going to spend a few minutes talking about the logo builder kit, and how you’re going to consider the elements and style for your brand target audience.

In this lesson we are going to review three of my client logo designs and my thought process that I use to go through designing a logo.

Now, let’s start developing our concepts to build a new logo brand for our business!

In this lesson, we are going to create a repeat pattern in Adobe Illustrator so you can use it for your brand.

In this lesson, we’re going to put together all of the elements, logos, and pieces to your brand onto your own Brand Board.

I’m going to show you a weird flaw in Illustrator and how I work around it!

BONUS MODULE: In this lesson, I’m going to show you how to scan in your lettering should you choose to do it on paper and bring it in for digitizing.

BONUS MODULE: In this lesson, we will work on cleaning up our scan in Photoshop before we can vector it.

BONUS MODULE: In this lesson, I’ll be walking you through Image Trace in Illustrator to vector your traditional art.

BONUS MODULE: In this lesson, we will walk through my process of cleaning up the results of Image Trace in Illustrator.

BONUS MODULE: In this lesson, I’m showing you how to vector your lettering with the Pen Tool in Illustrator.