In DIY Logo Foundations, I’ll walk you through how I work with my one-on-one clients to find their brand identity inspiration and what to look for while doing it. Many people make the mistake of looking at other branding identities to draw inspiration, but I’ll show you how I help people discover how to visually identify their target audience. You’ll have a strong foundation of inspiration built so you can take it to the next level of working with a logo designer, or DIY your own logo.
You will need Adobe Illustrator for the Final Module or use the general premise taught to create your own mood boards with your favorite design software. You can certainly do without the software if you wanted to cut and paste from magazines in a traditional sense as well.